SEO Guy Blog

I receive many emails from SEO companies and internet marketing comapnies all over the world (most of them from India). Recently came to me an advertising email, that I just have to share its contents with you. The title of the e-mail is like any other email “AdWord Banners – Pay Per Click Alternative.” Here is the content of the Email:

If you are using Pay Per Click advertising and want to reduce your charges, please review how we can position your website to the top of Google, Yahoo, and other search engines, at a fraction of the cost, with no bidding or cost per click charges!

Our unique placement technology will put YOUR website on the top of YAHOO, GOOGLE and BING, Along with many other search engines including
CRAIGSLIST, YOUTUBE, ASK and many more.

This technology gives you the ultimate advantage over your competitors, and NO PAY PER CLICK.

PRIME POSTIONING AT THE TOP OF ALL SEARCH ENGINES

Definitely a proposal that a business owner will be checking, but is it really possible to take a project and put it top of the world’s leading search engine (yes really at the top, you’ll understand later)? This funny company offers to customers who want to advertise online to take the customer’s site to the top of the search engine sites (not search). Appear at the top of the search results is “old thing” – today your site may appear even before the results! Want to check how it look like? Check through the company’s test tool. As you can see, they put your website in IFRAME that will open before the Google logo or Bing logo or any other large site.

How do they do that?

Quite simply, using toolbar installed in computers all over the world. Before any site that people  will open they will add Iframe. You can see how the company takes control of computers all over the world through their upgrade broswer page (you can enter the link, this is not a virus or download automatically page). Everyone thinks they updating there browser, but they just install automatically the toolbar. From now on they will see sites (in Iframe) that appear before even the website they wanted to enter. If there is anyone still interested in the unique service offered by the company Adword Banners, you invited to enter the site and request a quote hahaha.

SEMRush is new tool that I started to use him for all my projects over the net. SEMRush is online tool for competitors keywords research (organic and ppc), it’s a tool from the lovely home of SEOQuake Team. SEMRush is great way to find new keywords with big number of queries, I use this tool for that things: find new keywords for my projects (keywords that I still didn’t work on them and I found that they have big search volume), find some info about my competitors keywords and traffic and the last thing is estimed organic and pcc traffic for my projects. In this tool you can find local results for some countries such as: USA, UK, Italy, Brazil, Spain and some more. That great thing for webmasters that have international websites and want to see info for other countries as well.

SEMRush has free option but it’s very limited plan without all the good info that you can get in the PRO plan (49.95$/month). All the things that I told you about them in this post are from the PRO plan that I have, you can try 1 month PRO plan for 59.95$, all the info about the SEMRush plans is in there website.

When promoting a site you can be used in a variety of different techniques. Ultimately you must decide where to invest your money, about 80% of web traffic comes from search engines, there are two ways to get some of this traffic. Traffic can be made through clicking on organic results on search engines (organic SEO) or via clicking on the sponsored results (PPC advertising). In reality, SEO and pay per click (PPC) differ in many important respects, both have degrees and disadvantages and both are suitable in different circumstances.

There are many misconceptions about organic SEO and pay per click. One misconception is that SEO is free thing, and it often advantage compared to the costs involved in Google AdWords pay per click. With organic search, you do not pay each time someone clicks and comes to your site, but it should not be considered free. I highly recommended to websites hire professional to manage the organic SEO of there site, and this will cost. The “DIY” option may be attractive but will require a long time and still most likely cost you money when you start your link building strategies. In addition there is a possibility that you will “upset” the search engines if you are not playing by the rules of “do’s and don’ts” of organic SEO. So if you assume an organic SEO will cost you a lot of money, you got the impression that the PPC is the winner option.

Organic SEO requires time and efforts. PPC campaign can be promoted and ran into the quarter of an hour, bringing traffic to your site and generate sales. In contrast, organic SEO can take months until he can not guarantee that he will rule. This smuggler many people from organic SEO, people interested in the results can be seen right away and have no patience to wait several months for them. Organic SEO is a very invasive process, the location of Web site pages in search engine results (SERP) depends on several factors related to the Web page, such as page titles, description and content. When you start organic SEO campaign, you may find your site requires redesign, or that SEO company you hire insists to add 500 words including keywords into your home page. Before you sign a contract with search engine optimization company, you must determine what work would have to be made to avoid difficulties and injuries later.

So far, compared to PPC advertising, organic SEO seems less desirable option: it requires more effort, take more time before you see results as well as it costs money. Although there is truth in that SEO campaign costs money, is much cheaper in the long run and will reflected in better ROI than you get through pay per click. After that improved in the status of your website in the organic results, the bulk of the work had be done. Although you might want to invest in link building and keep an eye on competitors, this should cost you much less than the construction cost of the campaign. In many cases you can also stop all efforts to promote the website and still enjoy the first position for years and years (in small themes only!). While this is not the situation for most commercial sites, organic SEO can generate huge amounts of traffic and result in an unbeatable ROI in the long run.

Although the sites and business requirements of most people are very diverse, it’s generally a good idea to invest money in both strategies. Organic SEO investment gives the best ROI in the long run, while making simultaneous PPC campaign will provide a steady stream of traffic to SEO efforts and it will give sales meanwhile. There is also a bonus to this process (use both strategies in same time) organic SEO strategies are expected to increase the ranking of your landing page and reduce the cost of ads on Google, it will increase your Google Adwords Quality Score. No matter what methods you choose, you should use the services of a professional. Select the companyor freelnacer carefully and make sure you know exactly what you’re signing before they start to work.

So what would you choose? Organic SEO campaign only? Only PPC campaign? Or a combination of both and abandonment of the PPC project after reaching the desired results  from organic results (with organic SEO)? All answers depend on your business scale and your budget ability, there is no single answer to all areas of business at all.